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Using Content Strategy to Change Your Organisation; Jonathan Kahn,
Thursday, 7 February 2013 from 19:30 to 20:30 (GMT)
Oxford, United Kingdom
Although we live in the era of connection, our organisations still operate like factories. Every day we face denial about change, silo-centric thinking, and a culture of shame, leading to disappointing user experience outcomes and increasing business risk. Our organisations can’t stay competitive in today’s customer-driven, collaborative, multi-channel environment without making fundamental changes to the way they operate—and yet, executives don’t have a plan for dealing with change. This is our context as UX professionals: however experienced we are at our craft, we can’t be effective until we become agents of change.
If we want our organisations to see their reality more clearly, we need to leave our comfort zones and learn from other disciplines, like service design, content strategy, and the lean startup movement. Just like user experience, each of these disciplines has a distinctive approach to confronting the problem of overwhelming systemic change—and we need as much help as we can get. In this talk, you’ll learn how help your organisation to change the way it operates by allowing yourself be vulnerable. It’s scary, but it works.
When & Where
Monthly talks on User Experience in Oxford
Every month we invite a speaker to come and talk about their experience using UX principles in their design projects.
It is a relaxing and informal atmosphere. Come and join us for drinks, meet up with peers and listen to inspiring talks.
More information at www.uxoxford.com